Digital Marketing tools are very important for digital marketers. Without the instruments, we cannot carry out our digital marketing efforts and analyse its productivity.
These tools have literally shaped the digital marketing industry as we know now.
I have been working on a course called Digital Marketing Tools Mastery and it will be launched in a few months. But as I was creating the course, I also did a lot of research about it and in the process I have identified the top digital marketing tools in each category of digital marketing.
Here’s the list. This is a long post, but it will give you a clear idea about the top tools for the year 2020. I will be updating this post from time to time as I find new tools. So stay tuned for updates.
SMO is a core component of Online marketing. Let’s have a look at the top social media marketing tools and how exactly they function.
Hootsuite is one of the easiest-to-use social media marketing tools that allows the user to schedule the posts and keep a track of the social media accounts in one place. It is trusted by more than 16 million users in 175+ countries throughout the world. You get content curation options like tagging, searching, and usage statistics. It allows you to channel social discussions through keywords, hashtags, and area. You can curate the content based on the usage stats and analytics of the campaigns. Hootsuite gives you a free 30-day trial so that you can make up your mind to make the purchase.
If you are looking for a tool that allows you to plan, collaborate, and publish compelling content that would bring faster business growth, zero in your search on Buffer. This tool allows you to take your social media marketing to the next level. You can create unique and engaging social media posts tailored for different channels. It gives you a bird’s eye view of all the scheduled content. It offers a simple scaffold to publish your content on Instagram. Facebook, Pinterest, Twitter, and LinkedIn. Besides posting the updates, the tool also lets you respond to social conversations, address the concerns of your customers, and impart a smooth customer experience.
20,000+ brands and organizations of different sizes rely on Sprout Social for their social media marketing needs. It has helped them to understand their target audience and build a better strategy with cross-network social publishing. Sprout Social makes it easier to manage the otherwise cumbersome task of social media marketing. It is a scalable platform offering the features of social listening, social publishing, social analytics, and automation to name a few. You can render a personalized experience to your prospects and customers. The unified inbox enhances the responsiveness of your brand and optimizes social monitoring. It enables you to maintain a calendar for the content to be published.
Socialbakers can be your one-stop solution for all social media marketing needs. With advanced publishing options, you can remarkably enhance your social media strategy. 10,000+ marketers from huge brands like Samsung, Airbus, and Vodafone use this robust platform. Socialbakers lets you identify your marketing personas and the kind of content they would be looking for. All your social media activities can be effectively managed in a single platform from multiple accounts. You can assess the performance of your organic and paid email campaigns with the help of this tool. It allows you to keep an eye on all the trends of your audience, competitors, and the marketplace, based on which you can regularly optimize your strategy.
Tagboard is a unique platform through which you can curate social content and create real-time stories from a single dashboard. Brands who want to take their virtual event to another level can surely reap the benefits of this tool. It offers a suite of convenient instruments that can help you with structuring intriguing stories. You can drive cross-channel engagement on broadcast, live streams, web & mobile, and venue screens. With Tagboard, it is possible to discover social media content from the authentic sources in real-time. It empowers you to show rich media like pictures and accounts despite the social substance.
Followerwonk helps you to get a deep insight into Twitter analytics. According to these figures, you can refine your social media strategy for maximum growth. Based on the plan you choose, you get access to different features. The free version allows you to view social authority rankings, see your followers and their locations, and know their active status. The Target version ($29/month) allows you to compare follows and followers, view the follower losses and gains, maximize time to tweet, see the engagement of your tweets, and follow or unfollow from the App itself. (in addition to the features of the free plan). The Multitask version ($79/month) gives you loads of access and analyze accounts with up to 1 million followers and also sort 200,000 followers. If you need more access, you can contact them and get a quote.
Be it planning, collaboration, engagement or analytics, Sendible can facilitate the management and amplification of multiple brands on social media. It improves the communication with your target audience and provides detailed reports on most engaging content, best time to post on every network, and website traffic earned through social channels. Sendible supports diverse platforms like Facebook, Twitter, Instagram, Facebook Ads, LinkedIn, Google My Business, YouTube, and Pinterest. Blogging platforms like WordPress, Blogspot, Tumblr, and Medium can also be integrated in this tool. It lets you organize your posts from the calendar view and optimize the images right from the Sendible interface. You can preview your post and make necessary changes, if needed. It is the perfect choice for agencies managing the social media for clients.
When it comes to effective social media marketing, one of the most important things to do is respond to people talking about you on social media. Brand24 is a tool that gives you instant access to mentions across social media, news, blogs, videos, forums, reviews, etc. You have access to Mentions feed where you can get to know what people are talking about your brand and respond in real time. Brand24 allows you to detect abrupt changes in the discussion volume so that you can keep a close eye on your company image. You can customize the alerts according to your preferences. For example, you can receive an email or in-app notifications when someone mentions your company in a negative light on blogs with 300,000+ visits each month. All the data can be made into comprehensive PDF reports, .xls files, and infographics.
Quuu is a content curation tool that helps you cut through the noise with engaging and consistent posts. It will let you send relevant posts to share with your social media audience. You can integrate Quuu with the scheduling tools of your choice, namely Buffer, Hootsuite, Socialbee, or HubSpot. It allows you to choose from more than 500 categories and get ideas on relevant topics. With Quuu, you can select the number of suggestions you would want to send to your social profiles via Buffer or HubSpot account. You can either manually check the suggestions from the Quuu dashboard or get it done automatically by the tool.
If social media marketing leaves you overwhelmed, MeetEdgar is the perfect tool for you. While MeetEdgar takes care of your social media strategy, you can work towards your business growth. You can upload your content manually with the help of bulk import or set-up an RSS feed to import your blogs or articles automatically. It allows you to set a schedule that lets the tool know what to post and when. Edgar can write your posts or find quote-worthy stuff from articles or blogs. If you are reading a relevant article that can be published on social media, the tool comes with a browser extension that can create up to 5 pre-written posts to be scheduled on social media.